Covenant Receives Outstanding Honors
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January 24, 2008
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Covenant Health System has received the Gold Award for Best Branding Large Hospital for the "First Things First: Covenant's Guide to Pediatric Emergencies" campaign from HealthLeaders Media. This campaign was a fully integrated brand response effort that included print, direct mail, outdoor, television and radio. Each element focused on a single patient story that highlighted both the health system's superior medical services and its dedication to providing the best possible patient experience.
CHS also received the Silver Award for Best Direct to Consumer Campaign for the "March of Dimes WalkAmerica" campaign. This campaign helped increase participation by 40 percent.
Judges evaluated campaigns based on overall quality, creativity, messaging and on the success of the campaign. HealthLeaders Media is a leading multi-platform company dedicated to meeting the business information needs of health care executives and professionals.
Thank you to everyone who made these campaigns a success!
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