Covenant Health Announces Addition of Chief Medical Officer
Position covers needs at two Lubbock hospitals.
Covenant Health officials announced today (Dec. 5) the addition of Brian
D. Schroeder, MD, to a lead medical position at its two largest Lubbock
He is chief medical officer (CMO) at Covenant Medical Center as well as
the vice president for medical affairs at Covenant Women’s and Children’s
Dr. Craig Rhyne, Covenant’s regional chief medical officer, has been
serving a dual role as CMO of Covenant Medical Center (CMC). He will continue
to serve as CMO for the region, which encompasses 25 counties in West
Texas and eastern New Mexico. Rhyne has been with Covenant Health for
34 years, beginning as a resident in 1982, starting a general surgery
practice in 1991 and as CMO starting in 2011.
“I am thrilled to have Dr. Schroeder join me and Covenant’s
quality leadership team,” Dr. Rhyne said. “Brian has extensive
experience in managing medical staff relationships, activities, and committee
meetings. His focus at both CMC and Children’s will allow me time
to focus more on system-wide medical and quality strategies for Covenant
and the region.”
Richard Parks, Covenant CEO, emphasized having an additional person on
board to handle the day-to-day medical staff activities is necessary to
help support both campuses while also allowing Dr. Rhyne to focus on medical
and physician related activities across the entire Covenant region.
“Dr. Schroeder has extensive CMO experience at larger health systems,”
Parks said. “We are fortunate to have him with us and look forward
to his contributions as part of our Covenant family.”
Schroeder, MD, a practicing internal medicine hospitalist and palliative
care physician since 1999, served as the senior vice president of medical
affairs and chief medical officer at Sparrow Health System in Lansing,
Mich. Also a flight surgeon and an internist with the Air National Guard,
Schroeder holds the rank of Lt. Colonel.
Schroeder is a Fellow of the American Association for Physician Leadership,
a Fellow of the American College of Physicians, and a Senior Fellow of
Hospital Medicine. He is a diplomate of the American Board of Internal
Medicine and is a Certified Physician Executive. He holds faculty appointments
of Clinical Associate Professor of Medicine at the Michigan State University
College of Human Medicine in Lansing, and Clinical Assistant Professor
of Medicine at the Central Michigan University College of Medicine in
Mount Pleasant, Mich.
He earned his Doctor of Medicine degrees from the University of Texas Medical
Branch at Galveston. He completed his Internal Medicine residency at the
Michigan State University-Kalamazoo Center for Medical Studies and earned
his MBA from the Ross School of Business at the University of Michigan.
He is a three-time recipient of resident teaching awards and was given
the Excellence in Teaching award by the 2002 graduating class of Michigan
State University College of Human Medicine.
A native of South Dakota, Schroeder and his wife Nancy have four children,
two horses and three black Labradors, one of which is a certified therapy animal.